Marketing 11 Textbook Update

Please be advised that the textbook for BMI3C Marketing 11 will remain the same as last year: Marketing Essentials (6th Edition), published 2012.

Due to publishing issues, the 2016 edition will not be used as originally indicated on the book list sent to students.

The 2016-2017 Book List and 2016-2017 Welcome Packages on our website have been updated to reflect the change.

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